S R Ramakrishna's Blog

Friday, December 21, 2007

Time travel

We all know our brethren in advertising window-dress the truth, but what I saw yesterday still took my breath away.

In my mailbox was a message from Naukri, the online job portal, and it said, "Ramakrishna, ur appointment letter." By now I know enough about Internet marketers to be sceptical about any communication from them, but I couldn't resist clicking on the message.

And inside, lo and behold, was an impersonal exhortation that I send my resume at once.

Even before they solicit my resume, they tell me to collect my appointment letter? Uh, sorry Mr Head Hunter, but such time machine excursions leave me dizzy.

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