S R Ramakrishna's Blog

Wednesday, December 26, 2007

Sugarfree ice cream

Amul makes sugarfree ice creams for the calorie consious. It also describes the product as a "diabetic delight".

I asked a shopkeeper in Mumbai, right across the hospital where I've been spending a lot of time, if he had any. He is an Amul retailer. He said he didn't.

Why?

"People here expect to get a packet of sugar complimentary when they buy ice cream. Isliye bandh kardiya," he said. Mumbai had given a new spin to "sugarfree".

I believed him.

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